When choosing a font for the magazine, it was vital that our group considered our intended target audience and brand name. In correspondence with the name FUSE, our font style needed to match the feel of the magazine; fun, vibrant and bold.
From research of music magazines, sans serif fonts seem to be the most popular and appropriate for music magazines, as they give a sense of informality within the magazine. This market research meant that this affected our decision on what font to use. All the fonts used in the survey were therefore sans serif.
We conducted the survey on 20 people within and without the class to get a variety of opinions. A vast majority of the people surveyed said that they preferred Futura Condensed Extra Bold to any of the other fonts. As it is important to listen to market research, we have decided that we will use this font for our magazine.
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