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In order to effectively construct and use market research to
develop my ideas for my magazine, I have created two templates for my Double
page spread. They are different in terms of layout and composition, as well as
one being noticeably busier. The first design has a busier feel as it contain a
lot more images then the second one. I have decided to include a pull-out quote
on my DPS and a mid-shot of band. These features have been incorporated into
both designs, but in different ways. The second layout is more simple and
relaxed. It still contains many pictures and has a banner. This template has
less writing then the first one and the pull-out quote is a big focus for this
design. Overall template number two was proven more popular when we conducted
our market research. Many people found that even though the layout was quite
plain, in this case less appeared more. The audience also said that it was
better to focus on particular features, such as the main image and pull-out
quote, highlighting them so that they stand out on the page in comparison tot
the other features. The second one being less wordy seems popular for our
particular demographic as they are more satisfied with visual images rather
then text. The banner seemed an interesting feature for the target market,
especially if it contained competitions.
Having conducted and evaluating my market research, I fell
that I understand the necessary things to make a successful magazine and to
appeal to my intended target audience. As template two is the most popular, I
will create my DPS adhering to that particular layout and set of conventions.
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